Derek Pollard identified the parade as being on Market Street, Hebden Bridge. The building on the right is Salem Methodist Chapel and the bridge is over the River Calder at Hebble End. The mill on the left was called Brunswick Mill.
The horse-drawn fire tender with its crew are photographed on Rochdale Road before joining a procession, about 1905. The man holding the horse is John Hamer Hollinrake who, in 1911, became the Chief Fire Officer.